A visual exploration of leopard print throughout the decades


‘ICONIC’ is a book to showcase fashion’s most timeless print, past and present.


Leopard is an iconic print with endless possibilities for both fashion and interior design. The objectives for creating this book was to not only educate readers on the wider meaning of leopard print within different cultures and how it impacted society at the time, but to be used as a luxurious ‘coffee table book’.




The creation of ICONIC was through a love for creativity, digital experimentation and leopard print. Research was not only about leopard print and its history but what famous things happened during that decade, e.g. celebrities, films, photoshoots, and TV series. This allowed ICONIC to expand further and digitally create some visually exciting collages of where leopard print could have been used.


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